Friday, September 13, 2013

Eponymous Vitamins? Martha Stewart of Course!

e·pon·y·mous   /əˈpänəməs/ 


of, relating to, or being the person or thing for whom or which something is named :  of, relating to, or being an eponymous

Have you heard that a new line of eponymous vitamins has been launched this month? (I've been dying to use that word for ages, soooo English and so ubiquitous in the mags these days.)

This month Martha Stewart added a line of vitamins to her ever-growing list of lifestyle products that carry her name. It's the  Martha Stewart Essentials line of supplements. There are a gazillion brands of vitamins out there  (none of which stand out to me) and  I think that this might be the first vitamin to have such a familiar face on the label.

Photos: Courtesy of Martha Stewart 

 Yup - designer vitamins by Martha.  And not just one vitamin. Many sorts of vitamins tailored to your age, lifestyle and health.

Now that we have Martha Stewart Essentials I want to know what's next on the horizon....make-up? hair products? perfume?

Perfume is usually the first step into brand extension in the fashion world.... Martha has done it all her way so who knows maybe she has that in her plans next?  

For now I'll be trying out the women's multivitamins but I'm hoping she has some plans to shake up the Beauty market.